Viacom enlisted Hydric to develop an iOS app for Rate My Professors in time for the fall semester, and an Android app by the end of the calendar year. With over 17 million student comments to search through, the app needed to enable easy navigation and a user experience tailored to its captive audience.
To achieve this, Hydric first engaged in technical consultancy on the API to ensure it was appropriately specced for new mobile applications. At the time that Hydric began work on the iOS application, the API was still being built by Viacom’s internal team. Managing this dynamic required close collaboration between client and agency-side teams in order to achieve the best combination of features and user experience within the constraints that the legacy backend systems presented.
Over the course of this project, Hydric consulted directly with more than a dozen Viacom stakeholders, whilst balancing their varied needs and expectations. Insights gained from previously working with Viacom on projects such as MTV Artists was invaluable to this process, with Hydric’s knowledge of Viacom’s technology and working style allowing us to anticipate and mitigate potential challenges ahead of time.