The Rocket Mortgage Nexus delivered a genuine connection between Rocket Mortgage and eSport fans, providing ongoing dialogue and interactions while entertaining fans in an eye-opening environment.
Our two-day experiential pop-up featured multiple ways fans and the public could get closer to the eSport they love, including:
Overhead 360 gameplay including exclusive team and pro player footage
Meet and greets with pro 100 Thieves players – including Nadeshot and Aphromoo – provided autograph and photo opportunities
Opportunities to win a 100 Thieves autographed jersey
Physical takeaways and shareable digital takeaways throughout the dome
Quicken Loans is a prominent partner of 100 Thieves, the North American organization founded by Matthew “Nadeshot” Haag in 2017. Dan Gilbert, the largest shareholder in 100 Thieves, is the founder of Quicken Loans.